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Tips for a successful sales page

A sales page is the first impression a person gets of your eBook so proper copyrighting techniques and these tips should help you to create  a successful page that leads to sales.

Here are a few tips for success.

First and foremost, make sure you have no typing errors and that all your links work. Have someone check the sales page for you to help you spot those errors that like to slip through. This is your first introduction to your potential customer. You need to make an impression of being professional.

Provide a guarantee logo or icon to your sales page. A guarantee is a must when you are dealing with someone who does not know you or your business practices. Your customer will be assured that you will be there for them if they need your help. Also, in the unlikely situation that they are not happy with your product or software, they will get a refund.

A sales page guarantee logo can be found online or may be provided with a PRL package.

Its best to make multiple order links to purchase your Ebook. This way, the order button is available for whichever portion of the sales page they may be on. A purchase decision is often impulsive, so give them adequate windows and opportunity to do so.

Make sure you secure your ‘Order’ link. This can be done through SSL. (It’s a way to secure and protect your url)

Customers give their personal financial details here and they need to know the information is safe. A secure order link gives them the assurance that these details would not be misused.

A single sales page should be sufficient for you to promote the features of your Ebook. Customers want details but are most often pressed for time. They would not like to go over too much of sales copy text. They may even choose to ignore the offer completely.

These tips should help make your sales page more successful and give it more of a professional look.

Two tips that will make your eBook easier to read online.

EBooks are becoming more popular every day. It’s a fast practical way of sharing information and knowledge with others. And in today’s world of instant access readers do appreciate the thought of receiving immediate access to an eBook or other forms of information.

In order for people to continue reading your eBook, you need to supply them with outstanding content and select a readable font to your book. Century Gothic font with the size of 15 reads well on computers. The selection of the font is important because certain fonts are hard to read on a computer screen and on eBook readers when the fonts are too small. The Century Gothic Font also uses lesser ink when printing which is good if the costumer will decides to print your eBook.

There are also fonts that are just difficult to read. Old English is beautiful and wonderful in art related pieces but in an eBook it would be a disaster.

Another point to consider is the background of your Ebook. In a white background, always utilize a black font so that the contrast will create more readable words on the screen. In general Black is the best color for your font selections.

You can choose a colored pattern or color for the background but stay away from using flashy or loud colors. Most of the time too many colors may strain the eyes adding to the strain that already comes from the brightness of the computer screen. This may cause the reader to loose interest in your eBook.

Often the simplest steps are overlooked in assembling an eBook and one is the font size and colors in an eBook. Remember that many people are reading your work for the first time and may not read another eBook your put out for sale its it’s not easily readable and full of great content.

Ebook Creation final tips for assembling the eBook package

Your eBook is finished. You have assembled it and set up a delivery system but now what?

This is one step that stops many people. You know you need to get the ebook put together, proofread for errors and have a plan to get the product delivered, but what about those over looked areas.

How do you get attention to your ebook? How do you upload it for people to receive and how do you safely deliver it?

If you have bought an ebook and looked at the additional files that come with it you know there is the PDF file and often a text file. But if you are putting out an ebook with resale rights you need a file for the licensing sales information, a source file, images, and other zipped file forms that should accompany an ebook.

One of the easiest ways to know what you need is to purchase an ebook and look at the files that come with it. You use those files as a guide to create your own. Make files that will hold the information you need. If you plan to sell master resale rights (MRR), resale rights and private label rights (PLR) you will need a file for each.

You need a license for the eBook that gives the buyer the right to sell the product and a squeeze page and sales page. You will also need a file for images.

If the eBook does not have all this information you can hire someone from elance to help you assemble it for a small fee or you can visit Create an eBook Now starting in July of 2010 and see several eBook being assembled from start to finish.

Create a sales page with WP-Sales page Template

One of more more challenging aspects of creating an eBook is the sales page. It need to capture people attention, create a need and the desire to learn more about your eBook and provide accurate information about the product or service you are providing.

So a sales page requires knowledge of copyrighting, technical abilities, SEO techniques or knowing where to outsource the project. But even if you outsource the creation of the sales page you still need to assemble to facts and collect them in a orderly fashion. Your sales page also needs a landing page on a website.

This you tube provides information on how to make a sales page using the wp-sales page template for word press.

There are many programs out there to help you with a sales page but if you have a wordpress website this may be an easy answer.

And once you know how to set up a sales page you need to learn how to get your copy and any graphic onto the site. Komposer or Front Page are the easier programs to use for this. NVU (a free program) is also easy to use but I have not tried it for a sales page.

There are several sales page templates available. Some are free and some you will be charged for. I have not tried this template yet, but I plan to. That way I will know how well ti works and its advantages and disadvantages.

Ebook creation and sales plan

The final steps in eBook creation cannot be overlooked or your eBook will collect dust. By implementing a plan and following it you can create the successful eBook from start to finish.

A basic eBook launch plan

This is the basic plan of steps needed to get the project started. There are many small steps that are included in each step.

1. A great ebook (take you time to create a great eBook and have it proofed for errors and grammar.)

First, there are many PDF eBooks that you can purchase or that are free that you can revamp, add more information and make your own. You can also write your own ebook from scratch. But whatever decision you make the eBook has to have quality content and the professional look that will capture a person attention.

Purchasing an eBook to work over is fast and will save you steps but you have to add enough new information to make it your own. Creating your own eBook from scratch will take more time but overall sales should be higher since its will be fresh content.

There is no doubt content and the look of the book through artwork and photography are essential but you have to have a basic plan to create and launch an ebook that sells.

2. A web site specifically designed to sell (Use your title which should be keyword rich as you website title. You also need a riveting sales page that will capture a person’s attention and hold it)

3. Ad copy written with passion, excitement and a benefit There is a lot of competition so catch the viewer’s attention.
An easy ordering process (click bank and PayPal are easy to set up and operate)

4. A powerful marketing strategy (this is where a mentor and/or a great plan is essential)

Each step will play a very important role in your overall success. Plan each step very carefully and develop your strategy to its fullest potential. Ask your friends for advice. A plan is essential and if even one step fails, your sales will suffer.

After your ebook is written, images are added and proofed its time to turn you attention to the sales page.

Designing Your Sales Page

When you’re ready to design your sales page, keep in mind the most important part of your page is your sales copy. A sales page may look great but it’s the words that count. Word capture interest and make the sale.

Your sales page should have one specific purpose — getting your potential customer to take action. The sales page should be simple in design and focus on one specific product.

You want your sales page to load as quickly as possible and draw your visitor’s attention to your text. You will need to use a program that will turn test into html. I have been using front page but Komposer is free and works well. I also have used the free program NVU.

Another consideration is making your sales page SEO (search engine optimization) friendly. That means search engines will find your sales page easily and be able to rank it quickly, which will help your traffic to the site.

Your page design, title, text, link text and image alt tags all play a very important role in determining how your page will rank. Proper use of Meta tags and keywords also are important.

Visit Search Engine Watch. This will help you with Meta tags and keywords for your sales page.

My suggestion for a sales page is to look at sales pages that have been created in your niche or topic and see how they work and if they were successful.

  • Are they easy to read?
  • Do they keep your attention?
  • Has the eBook had good sales?
  • Are there changes you would make to have a better flow or be more easily understood?

There are several sites that offer templates for sales pages listed on the Internet. Look them over and ask your friends for advice.  If you would like a head start on designing your sales page, you can find some free templates here: Free site templates