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Promoting your mini e-book with a blog

Blogs are a wonderful, viral tool that you can use to your advantage. And you will find blogging is quite fun. It’s a place to voice your opinion and share knowledge on a subject.

Blogs are quite easy to set up. If you don’t’ have a blog you can get started in about five minutes at places like wordpress or blogger.com You may also want to check out Blaffeo Blogs at Blogging Beginners.

I have learned to build my own sites. This gives me more control over what the site is capable of and to create a blog site with its own unique look.

Blogs create traffic easily and are searched often by Google so this is why many people use them to promote their eBook. My suggestion to you is make sure your blog article is fresh and good quality content.

Care should be taken when generating traffic for your blog. You can write about the benefits of your e-book on your own blog, but to create a goof traffic flow from other blogs or websites, you need to find like niches.   Comments with value left on such sites will lead traffic to your site.

But make sure the comment is meaningful or it may be considered ‘spam’, and people are very sensitive to others coming in and simply advertising on their blogs via comments.  Commenting well on other blogs will lead to others coming back to YOUR blog to see if you’ve got any other information that they might be interested in. This will increase your status as an ‘expert’ on a certain niche.

Once you are considered an expert, your eBook has a better chance of selling.

And even if you don’t have a sales page on the blog for your eBook, articles or ads in sidebar widgets will get attention to your book.

One other way to promote your eBook on a blog is to offer a mini eCourse to go along with it or a free mini report.  Free information attracts people and if the information is good it will lead to more interest in your ebook.

Your eBook Promotion Blog

Your eBook is done and its promotion time. As I mentioned in an earlier article, blogging is one way to get the word out about your new eBook.

To be really successful using a blog you should set a blog up (or your sales page) using most or all of the keywords for your eBook. This way when people search for you title or your topic your site should turn up at the top of the list. And that leads to move hits and sales.

My new eBook project contains 4 books, all on Backyard Projects. My title for the group is “Easy Backyard Oasis Projects” So my eBook blog site is Backyard Oasis Projects.  My project also includes 4 mini eBooks, an eCourse and many freebies.

There are many people that will just add their eBook over to the side column or write an occasional article about it but the sales page is really essential to your site if you want the highest sales returns.

And a sales page can be created quite easily with a static page and a little help from an html program creator like NVU or Front Page. (NVU is a free program) Coffee cup, also free, is reported to be good, but I have no experience with the program.

You might also want to create a small mini-eBook to give away to create a buzz about your eBook or to set up and use an eCourse to introduce the top ideas that are covered in your book. You need a “buzz” to promote the eBook and get traffic to your site.

Tip: Care needs to be taken when generating traffic for your blog. You can post all about the benefits of your e-book on your own blog, but to get traffic back, you’ll need to consider finding blogs that are in your niche. You can comment on other related blogs, but the comment must be meaningful so its not considered spam.

Aside from the spam issue, commenting properly on other blogs will lead to others coming back to your blog to see if you’ve got any other information that they might be interested in. This will create traffic and increasing your status as an expert in a certain niche.

Traffic, buzz and a plan to get the information about your new eBook out to the public is your goal and a great blog, articles and a sales page are one of your first stepping stones in this process.

Other useful programs:

Blogging Beginners. This site helped me learn to build a site that would get traffic. There are free and paid programs in this program. I would not have numerous sites and be completing eBooks if it were not for the help and support I get here.

Marketing Beginners. Again this site has free and paid for programs to help people in numerous areas. I have recently used this to help me with my sales page and to make my own headers for my websites. (You can pay people to create your headers, graphics and even your sites, but being able to do this for yourself is an amazing feeling)

NVU:  A free html editor program used for creating pages and code.

Gimp: a free photo program for working with images. It works a lot like Photoshop.

Promoting your eBook with Social Marketing

The eBook is done. You have used 3 basic selling steps by setting  up a Joint Venture program to get sales; using  Web 2.0 programs available and submitting articles on your eBook topic to article directories. What are your next steps to promote your eBook?

Already a Mac addict
Creative Commons License photo credit: Ernst Vikne

Blogging.

A good blog will help get your eBook the recognition it deserves.  Keywords are essential and should be used effectively in every post. Your titles and contents should have relevant keywords. Your posts should relate to do with the topic of your book so that the reader will develop an interest in your eBook.

Make use of the micro-social networking sites. Twitter and FriendFeed are two successful networking sites.  And by setting up a FaceBook and MySpace page for your eBook you will get more interest and traffic.  Micro-social networking and social networking is extremely effective in getting the word out to potentially millions of people.

An eBook does not sell itself. You need to promote it and then upload a sales page for ordering. You can take care of orders by setting up a PayPal account and tracking sales or you can use ClickBank or PayDotCom and expect it to sell itself.

Get those JV partnerships, start blogging and article marketing; use, Scribd, Hub Pages, Google Knol, Squidoo and Weebly to your advantage. And make use of social networking! Besides selling an eBook you will be gaining friends and building business contact that will help you become known as an expert in your chosen topic or niche.

Another area that is becoming advantageous to marketing is the use of video. I must admit this is an area that I am not as familiar with but plan to set up. You tube is the most obvious video center but more are becoming popular everyday.

When you set goals and work out a schedule to use all these programs you will see things start to happen and that’s when all your eBook marketing efforts will fall into place and prove worthwhile!