Tag-Archive for » create an ebook «

22
Mar
2010

Create additional income from eBooks

By Denise

If your eBook is almost done you may be thinking of ways to create additional income with your project, besides just offering it for sale. Here are a few ways others are adding extra income from eBook sales.

No Substitute
Creative Commons License photo credit: accent on eclectic

Sell Products related to your niche

One option is to have a small eBook or Mini eBook that is free that relates to you main eBook. This freebie will generate traffic to your site, create interest and a buzz about your eBook and will give other people the right to give away your free e-book. If you place an ad or links to your site in the free book you have instant free advertising and possible sales. You could include a mini catalog of your products or services that you offer in the e-book or a link to your associate program?

Do this with care though as you don’t want the eBook to look like spam.

Sell Advertisements

Before your ebook is offered to the public you can make arrangements to sell advertising space in your eBook. This could be done with full-page color ads, banners ads or classified ads. You could trade advertising space in your eBook for other forms of advertising. It would not take many times to get interest in someone placing an ad if the eBook was downloaded over 4000 or 5000 times.

Sell eBook Rights for your book

You can make money by selling the resell rights or master resell rights to those who buy the e-book. If your buyer has a similar niche selling your eBook could create them additional income and generate traffic to their site. This would allow other people to sell the reprint rights.

Many master resell rights have ads so this would also be one more avenue of income. This would mean every time someone reads your eBook or sells one, you’d get exposure.

These steps need to be decided upon and set up before you make your final PDF of your eBook.

EBooks with properly placed ads and hyperlinks read well and have a nice look. The main think is not to get carried away. People don’t mind a few ads but 7 pages before you get to the eBook information are way too much. And yes, I have seen this much advertising and I really didn’t care for it. It made me wonder how reliable the information would really be.

And for a soft sell or advertisements, create a free eCourse for your eBook. An eCourse is quite easy to create. Mine took less than a day to put together and have proofed. Make sure the course covers areas in your ebook and creates the need to have more information on your topic or niche.

These ideas should help you to get more traffic to your eBook and more sales.

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15
Mar
2010

Ebook creation and sales plan

By Denise

The final steps in eBook creation cannot be overlooked or your eBook will collect dust. By implementing a plan and following it you can create the successful eBook from start to finish.

A basic eBook launch plan

This is the basic plan of steps needed to get the project started. There are many small steps that are included in each step.

1. A great ebook (take you time to create a great eBook and have it proofed for errors and grammar.)

First, there are many PDF eBooks that you can purchase or that are free that you can revamp, add more information and make your own. You can also write your own ebook from scratch. But whatever decision you make the eBook has to have quality content and the professional look that will capture a person attention.

Purchasing an eBook to work over is fast and will save you steps but you have to add enough new information to make it your own. Creating your own eBook from scratch will take more time but overall sales should be higher since its will be fresh content.

There is no doubt content and the look of the book through artwork and photography are essential but you have to have a basic plan to create and launch an ebook that sells.

2. A web site specifically designed to sell (Use your title which should be keyword rich as you website title. You also need a riveting sales page that will capture a person’s attention and hold it)

3. Ad copy written with passion, excitement and a benefit There is a lot of competition so catch the viewer’s attention.
An easy ordering process (click bank and PayPal are easy to set up and operate)

4. A powerful marketing strategy (this is where a mentor and/or a great plan is essential)

Each step will play a very important role in your overall success. Plan each step very carefully and develop your strategy to its fullest potential. Ask your friends for advice. A plan is essential and if even one step fails, your sales will suffer.

After your ebook is written, images are added and proofed its time to turn you attention to the sales page.

Designing Your Sales Page

When you’re ready to design your sales page, keep in mind the most important part of your page is your sales copy. A sales page may look great but it’s the words that count. Word capture interest and make the sale.

Your sales page should have one specific purpose — getting your potential customer to take action. The sales page should be simple in design and focus on one specific product.

You want your sales page to load as quickly as possible and draw your visitor’s attention to your text. You will need to use a program that will turn test into html. I have been using front page but Komposer is free and works well. I also have used the free program NVU.

Another consideration is making your sales page SEO (search engine optimization) friendly. That means search engines will find your sales page easily and be able to rank it quickly, which will help your traffic to the site.

Your page design, title, text, link text and image alt tags all play a very important role in determining how your page will rank. Proper use of Meta tags and keywords also are important.

Visit Search Engine Watch. This will help you with Meta tags and keywords for your sales page.

My suggestion for a sales page is to look at sales pages that have been created in your niche or topic and see how they work and if they were successful.

  • Are they easy to read?
  • Do they keep your attention?
  • Has the eBook had good sales?
  • Are there changes you would make to have a better flow or be more easily understood?

There are several sites that offer templates for sales pages listed on the Internet. Look them over and ask your friends for advice.  If you would like a head start on designing your sales page, you can find some free templates here: Free site templates

Category: ebook creation  Tags: , , , ,  Leave a Comment
09
Mar
2010

Create an eBook Atmosphere

By Denise

When creating an eBook its important to have the products you need and the proper workspace. I call it the eBook atmosphere – that stands for comfort ;) .

Depending on the eBook project your products may change but you will need:

  1. An FTP program: I use filezilla, the free version
  2. Office or Open Office to create your copy and spell check the work quickly
  3. A program to create a PDF. I use Open Office. It’s free and very easy to use. Just create you copy or article, check it for errors and hit the create PDF button. It even makes hyperlinks that work.
  4. A graphics program. This will be for any graphics, eBook cover and photos.
  5. A auto responder to send out your eBook.
  6. You may want a separate eBook creator, photo imaging program, sales page creator or several of the other programs available online.
  7. Find friends with a similar interest and desire to make an eBook or work at home with an online business.

There are many programs that will help you create an eBook. Some are good, others not so great. Some have a fee – others are free. It will just take time trying out programs and advice from people who have used various programs. And the size of your eBook project will also determine the products and programs you need.

If you plan on making more than one eBook or having an online business it’s important to make an area where you can work comfortably and have all necessary programs on hand. Just recently I moved my main work area from a spare room to an area that has more light and is accessible to the patio. With spring and summer just around the corner I want to enjoy sitting on the patio or in the sunroom and working on my projects.

I also have two different desks of different heights and two types of chairs to relieve and stress on the back.

You may also want to have a piece of exercise equipment nearby to give you am mental break. I have read it good to take a break at least every two hours from the computer. Rest your eyes and stretch your hand muscles to prevent carpel tunnel syndrome.

I have set up my new area in a more inviting atmosphere with all my programs and essentials closely. I also added an area for music so I can relax my mind while working. It’s now possible to work and still enjoy the nice weather. I find I can concentrate better and seem to be able to get more done.

After all, the most important thing is to get you eBook done and out where people can view it.

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15
Feb
2010

Mini E-Book Creation Tips

By Denise

Mini eBooks are short eBooks that are 5 to 17 pages in length. They tend to be more informational and get to the heart of a topic.

My eReader, Stuffed with Free Media
Creative Commons License photo credit: insomnike

There is a new trend toward the mini ebook, particularly in the business world.

Here are a number of mini e-book creation tips that will help you when your first project or your next. These tips could save you hundreds of dollars in lost sales.

Tip #1 – Use a professional sales page and a professional format for your mini e-book. Your finished product is your selling point. If it looks poor, you will loose sales. If you cannot do a sales page or assemble the book, you really might want to consider hiring someone to do the job for you.

Simply having a clean, impressive sales page with good copy and a cleanly formatted mini e-book will do wonders for your credibility. You can find additional information on how to create a sales page on Google.

Tip #2 – Create high-quality information. There are way to many mini eBooks online that just recycle old information with a new title.

Tip #3 – Create your mini e-book in PDF format. You can create an executable file but they tend to have problems. They often will not open and can even crash your computer.

A PDF file is very easy to create with open office, which is a free program.

Tip #4 – Create a clear production creation timeline. This will allow you to have a rough idea when you will complete the steps needed to produce an eBook.

There are many steps in creating a book from start to finish. And when you are almost done you will need to create a buzz for your new product before you begin to sell it.

Tip #5 – Find joint venture partners to help you launch your product. This will take much of the burden off of you and give you more time for the little steps. And if you can find someone who will send your report out to his list you have built momentum. It will help get the word out about your product faster and you may avoid any advertisement costs.

With a well-written and designed mini eBook and a plan to promote it, you should find yourself getting sales. And more important people will read your work. 

Category: mini-ebook  Tags: , , ,  Leave a Comment
09
Feb
2010

Your eBook Promotion Blog

By Denise

Your eBook is done and its promotion time. As I mentioned in an earlier article, blogging is one way to get the word out about your new eBook.

PyRoom is the text editor for me.
Creative Commons License photo credit: dno1967

To be really successful using a blog you should set a blog up (or your sales page) using most or all of the keywords for your eBook. This way when people search for you title or your topic your site should turn up at the top of the list. And that leads to move hits and sales.

My new eBook project contains 4 books, all on Backyard Projects. My title for the group is “Easy Backyard Oasis Projects” So my eBook blog site is Backyard Oasis Projects.  My project also includes 4 mini eBooks, an eCourse and many freebies.

There are many people that will just add their eBook over to the side column or write an occasional article about it but the sales page is really essential to your site if you want the highest sales returns.

And a sales page can be created quite easily with a static page and a little help from an html program creator like NVU or Front Page. (NVU is a free program) Coffee cup, also free, is reported to be good, but I have no experience with the program.

You might also want to create a small mini-eBook to give away to create a buzz about your eBook or to set up and use an eCourse to introduce the top ideas that are covered in your book. You need a “buzz” to promote the eBook and get traffic to your site.

Tip: Care needs to be taken when generating traffic for your blog. You can post all about the benefits of your e-book on your own blog, but to get traffic back, you’ll need to consider finding blogs that are in your niche. You can comment on other related blogs, but the comment must be meaningful so its not considered spam.

Aside from the spam issue, commenting properly on other blogs will lead to others coming back to your blog to see if you’ve got any other information that they might be interested in. This will create traffic and increasing your status as an expert in a certain niche.

Traffic, buzz and a plan to get the information about your new eBook out to the public is your goal and a great blog, articles and a sales page are one of your first stepping stones in this process.

Other useful programs:

Blogging Beginners. This site helped me learn to build a site that would get traffic. There are free and paid programs in this program. I would not have numerous sites and be completing eBooks if it were not for the help and support I get here.

Marketing Beginners. Again this site has free and paid for programs to help people in numerous areas. I have recently used this to help me with my sales page and to make my own headers for my websites. (You can pay people to create your headers, graphics and even your sites, but being able to do this for yourself is an amazing feeling)

NVU:  A free html editor program used for creating pages and code.

Gimp: a free photo program for working with images. It works a lot like Photoshop.

Category: create an ebook  Tags: , , ,  2 Comments
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