You need testimonials for your eBook to promote sales. After all, most people who get to your sales page do not know you. They need to feel that the product is real and has value and testimonials can help build trust. They are interested in what other customers have to say about your eBook. This holds true for digital informational products, as well
If you have written a how-to eBook, testimonials about how others have succeeded by using the information provided in the eBook will help you to look like an expert in your field. If interested buyers can hear of other people’s positive results they will feel more comfortable purchasing your product.
One of the easiest ways to get a testimonial is to give a few of you eBooks away to friends or people in your niche or selected topic of the book. You will need a few people to look at your eBook and check it for errors and how well it looks as a finished product. Ask these people for a testimonial. If you know of someone who is interested in your ebook topic, let him or her read the book.
You may also have other friend with websites or who are planning to write an eBook and they would more than likely be willing to proof or read your work.
And if you offered a mini e-course for your product you may get interest in a sale or for a testimonial.
Find a testimonial or two and leave some additional space in your sales page. This will be for your first customers. Ask them to give you a review on the eBook. Your first few days at selling your eBook may be slower than you thought but by adding testimonials and tweaking your sales page your conversion rate should improve. Just remember this is a new adventure. As long as you eBook has quality information it should sell. It’s just finding the pattern for sales and success.
Ask all your customers for feedback. Surprisingly enough, people like to be asked what they think. They really like for their opinion to be sought after and they will usually give you testimonials if you will only ask and most especially if you have a terrific product. You may find from their comments a way to improve your sales page, eBook or even get another ideas for a new eBook project.
Testimonials from high-powered, well-known people are great. Get them if you can, especially if they are in your niche. Just don’t expend too much time and energy seeking them out.
In time testimonials will come and positive comments from happy customers are the best.