An eBook serves many purposes. And depending on its use you may have to address the question, do you include advertising in your eBook?
photo credit: Sheldon Pax
Depending on the use of your eBook there are many forms of acceptable advertising that could be considered. This could be advertising that you can take advantage of to create additional streams of income or to promote your own products.
Affiliate links, affected items, items related to the eBook niche and up sells are only a few forms of advertising.
One of the most common ways to add advertising to your eBook is to add an appendix of recommended resources and more. These resources are a valuable and viable advertising method.
These can be from your own products, from a matching niche or area of sale or from other select marketers. Just make sure whatever advertising or product you promote has value and is an asset to your eBook and the credibility you have built in your niche. And remember, never promote a product or program that you do not believe in
And also limit the amount of items you promote or your eBook and project will lose its perceived value.
Another strong advertising method is to add a promotion for a product right at the start. This should be for one of your own projects. This will give a person a reason to sign up.
Mini eBooks are a good item to create as a promotion to your eBook. Many are free and give your audience a reason to want to purchase a product from you.
Everyone wants to receive a free item and most people want to give loyal customers or readers a deal but the reality of marketing is that the most important tools cost money. So promoting a product in your eBook, whether its yours or someone else’s will help you with costs and make it possible for a few free items for your readers.
These mini eBooks are usually in support of your main ‘niche’ area, and make your product all the more valuable and attainable.
Whatever advertising or product you decide to promote should be one you’ve personally used and should match or add value to your overall theme of your niche.
Trust is an all-important goal you need in producing eBook that will attract readers and good advertising practices will add to your trust and value of your eBook if you choose wisely.