One of more more challenging aspects of creating an eBook is the sales page. It need to capture people attention, create a need and the desire to learn more about your eBook and provide accurate information about the product or service you are providing.
So a sales page requires knowledge of copyrighting, technical abilities, SEO techniques or knowing where to outsource the project. But even if you outsource the creation of the sales page you still need to assemble to facts and collect them in a orderly fashion. Your sales page also needs a landing page on a website.
This you tube provides information on how to make a sales page using the wp-sales page template for word press.
There are many programs out there to help you with a sales page but if you have a wordpress website this may be an easy answer.
And once you know how to set up a sales page you need to learn how to get your copy and any graphic onto the site. Komposer or Front Page are the easier programs to use for this. NVU (a free program) is also easy to use but I have not tried it for a sales page.
There are several sales page templates available. Some are free and some you will be charged for. I have not tried this template yet, but I plan to. That way I will know how well ti works and its advantages and disadvantages.
If your eBook is almost done you may be thinking of ways to create additional income with your project, besides just offering it for sale. Here are a few ways others are adding extra income from eBook sales.
One option is to have a small eBook or Mini eBook that is free that relates to you main eBook. This freebie will generate traffic to your site, create interest and a buzz about your eBook and will give other people the right to give away your free e-book. If you place an ad or links to your site in the free book you have instant free advertising and possible sales. You could include a mini catalog of your products or services that you offer in the e-book or a link to your associate program?
Do this with care though as you don’t want the eBook to look like spam.
Before your ebook is offered to the public you can make arrangements to sell advertising space in your eBook. This could be done with full-page color ads, banners ads or classified ads. You could trade advertising space in your eBook for other forms of advertising. It would not take many times to get interest in someone placing an ad if the eBook was downloaded over 4000 or 5000 times.
Sell eBook Rights for your book
You can make money by selling the resell rights or master resell rights to those who buy the e-book. If your buyer has a similar niche selling your eBook could create them additional income and generate traffic to their site. This would allow other people to sell the reprint rights.
Many master resell rights have ads so this would also be one more avenue of income. This would mean every time someone reads your eBook or sells one, you’d get exposure.
These steps need to be decided upon and set up before you make your final PDF of your eBook.
EBooks with properly placed ads and hyperlinks read well and have a nice look. The main think is not to get carried away. People don’t mind a few ads but 7 pages before you get to the eBook information are way too much. And yes, I have seen this much advertising and I really didn’t care for it. It made me wonder how reliable the information would really be.
And for a soft sell or advertisements, create a free eCourse for your eBook. An eCourse is quite easy to create. Mine took less than a day to put together and have proofed. Make sure the course covers areas in your ebook and creates the need to have more information on your topic or niche.
These ideas should help you to get more traffic to your eBook and more sales.
The eBook is done. You have used 3 basic selling steps by setting up a Joint Venture program to get sales; using Web 2.0 programs available and submitting articles on your eBook topic to article directories. What are your next steps to promote your eBook?
photo credit: Ernst Vikne
A good blog will help get your eBook the recognition it deserves. Keywords are essential and should be used effectively in every post. Your titles and contents should have relevant keywords. Your posts should relate to do with the topic of your book so that the reader will develop an interest in your eBook.
Make use of the micro-social networking sites. Twitter and FriendFeed are two successful networking sites. And by setting up a FaceBook and MySpace page for your eBook you will get more interest and traffic. Micro-social networking and social networking is extremely effective in getting the word out to potentially millions of people.
An eBook does not sell itself. You need to promote it and then upload a sales page for ordering. You can take care of orders by setting up a PayPal account and tracking sales or you can use ClickBank or PayDotCom and expect it to sell itself.
Get those JV partnerships, start blogging and article marketing; use, Scribd, Hub Pages, Google Knol, Squidoo and Weebly to your advantage. And make use of social networking! Besides selling an eBook you will be gaining friends and building business contact that will help you become known as an expert in your chosen topic or niche.
Another area that is becoming advantageous to marketing is the use of video. I must admit this is an area that I am not as familiar with but plan to set up. You tube is the most obvious video center but more are becoming popular everyday.
When you set goals and work out a schedule to use all these programs you will see things start to happen and that’s when all your eBook marketing efforts will fall into place and prove worthwhile!