Ebook creation and sales plan

The final steps in eBook creation cannot be overlooked or your eBook will collect dust. By implementing a plan and following it you can create the successful eBook from start to finish.

A basic eBook launch plan

This is the basic plan of steps needed to get the project started. There are many small steps that are included in each step.

1. A great ebook (take you time to create a great eBook and have it proofed for errors and grammar.)

First, there are many PDF eBooks that you can purchase or that are free that you can revamp, add more information and make your own. You can also write your own ebook from scratch. But whatever decision you make the eBook has to have quality content and the professional look that will capture a person attention.

Purchasing an eBook to work over is fast and will save you steps but you have to add enough new information to make it your own. Creating your own eBook from scratch will take more time but overall sales should be higher since its will be fresh content.

There is no doubt content and the look of the book through artwork and photography are essential but you have to have a basic plan to create and launch an ebook that sells.

2. A web site specifically designed to sell (Use your title which should be keyword rich as you website title. You also need a riveting sales page that will capture a person’s attention and hold it)

3. Ad copy written with passion, excitement and a benefit There is a lot of competition so catch the viewer’s attention.
An easy ordering process (click bank and PayPal are easy to set up and operate)

4. A powerful marketing strategy (this is where a mentor and/or a great plan is essential)

Each step will play a very important role in your overall success. Plan each step very carefully and develop your strategy to its fullest potential. Ask your friends for advice. A plan is essential and if even one step fails, your sales will suffer.

After your ebook is written, images are added and proofed its time to turn you attention to the sales page.

Designing Your Sales Page

When you’re ready to design your sales page, keep in mind the most important part of your page is your sales copy. A sales page may look great but it’s the words that count. Word capture interest and make the sale.

Your sales page should have one specific purpose — getting your potential customer to take action. The sales page should be simple in design and focus on one specific product.

You want your sales page to load as quickly as possible and draw your visitor’s attention to your text. You will need to use a program that will turn test into html. I have been using front page but Komposer is free and works well. I also have used the free program NVU.

Another consideration is making your sales page SEO (search engine optimization) friendly. That means search engines will find your sales page easily and be able to rank it quickly, which will help your traffic to the site.

Your page design, title, text, link text and image alt tags all play a very important role in determining how your page will rank. Proper use of Meta tags and keywords also are important.

Visit Search Engine Watch. This will help you with Meta tags and keywords for your sales page.

My suggestion for a sales page is to look at sales pages that have been created in your niche or topic and see how they work and if they were successful.

  • Are they easy to read?
  • Do they keep your attention?
  • Has the eBook had good sales?
  • Are there changes you would make to have a better flow or be more easily understood?

There are several sites that offer templates for sales pages listed on the Internet. Look them over and ask your friends for advice.  If you would like a head start on designing your sales page, you can find some free templates here: Free site templates